In our distracted world, asking people to remember you is asking a lot.

Constant notifications and alerts break our concentration, and draw our thinking away from where we are. Next time you're in an audience, glance around and count number of active phone screens.

an audience filled with glowing phones

If you can.

Leaving your audience with a single, memorable moment -- one indelible image or idea they take with them and chew on long after you've left the stage -- you've more than done your job.

Steve Jobs understood this better than just about anybody. He carefully planned and executed a "magic moment" in every keynote he gave.

Take the announcement of the Macbook Air. For tech enthusiasts, only one thing comes to mind: Jobs pulling the computer out of a manilla envelope. Some dismissed it as a gimmick, but nearly every magazine, blog, or newspaper that covered the event ran a photo of Jobs taking Air from that envelope, or mentioned that moment in paragraph one.

It became an icon. It perfectly conveyed the most important piece of information that Jobs wanted his audience to chew on later: "this thing is thinner and lighter than you can imagine."

Really, what Jobs is taking advantage of is the "Picture Superiority Effect":

It's a fancy way of saying we remember images better than spoken words or text.

The next time you're updating your presentation or pitch deck, think about your magic moment. How can you make that visual stick in your audience's mind? Of course, if you're presenting with the Myo gesture control armband, eye-popping and memorable visuals are built right in.